Best Hidden Gem of the World 2023
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Yes! Tulip Experience Amsterdam Selected as

Best Hidden Gem of the World

20 October, 2023Reading time 2 minutes

WOW! What an amazing adventure it’s been! We are incredibly proud to announce that Tulip Experience Amsterdam was selected as the 'Best Hidden Gem of the World’ by Tiqets during the Remarkable Venue Awards at the Tourism Innovation Summit. 

Our ‘hidden gem’ beat attractions from New York, Dubai and Venice. Experience the joy and pride we felt after our win in Seville with us below. 

Dutch glory on a global stage

Before we were awarded the global title of 'Best Hidden Gem', we had already been presented with the award for ‘Best Hidden Gem of the Netherlands’ in our home country, as decided by a professional jury. The latter’s key factors for awarding the prize included ‘exceptional’, ‘unique’, ‘relatively unknown’ and, above all, ‘the attraction goes out of its way to provide visitors with a real experience’. 

We were already very honoured to have won this national award, but this also meant battling it out on a global stage. And guess what? Votes from you – our amazing visitors – helped us get the win! 

The attraction goes out of its way to provide visitors with a real experience Jury Best Hidden Gem of the Netherlands
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Full of anticipation, Hetty, Simon & Sylvia Pennings (the founders of Tulip Experience Amsterdam) attended the Tourism Innovation Summit in Seville for the award ceremony - a family adventure!
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Sylvia accepting the ‘Best Hidden Gem of the Netherlands’ award at Tiqets.

Neck and neck race

There are seven categories for the Remarkable Venue Awards and we were the only Dutch winner in every category. In the category ‘Best Hidden Gem’ the opposition were the View at the Palm in Dubai, Edge in New York, the Palazzo Pisani in Venice, the Rodin Museum in Paris, the Casa da Guitarra in Porto, elBulli1846 in Gerona and Barley Hall in York. It was so exciting and the race for the win was neck and neck. This made the euphoria even bigger when our ‘Tulip Experience Amsterdam’ was announced as the winner.

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Photocall with the winners of all seven different categories.


"This dream would never have become a reality without you, our wonderful followers and visitors. Your enthusiasm and support made us shine even brighter. And naturally, an enormous shoutout to our team, whose dedication and hard work elevate our Tulip Experience! Finally, many many thanks to Tiqets for this unbelievable experience and for our warm welcome to the Tourism Innovation Summit in Seville" says Sylvia, owner of the Tulip Experience. 

This award internationally recognises our efforts. We now eagerly look forward to the 2024 season.
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Homage to the Flower Bulb Region

The shortlist we were on included an impressive array of nominated attractions from around the world, from New York to Dubai and from Portugal to Venice. Winning this prize is a wonderful homage to the beautiful Bollenstreek or Flower Bulb Region. The area that inspires us and where our family firm is based. 

Our Tulip Experience is open eight weeks a year and tells visitors the story behind the tulips and helps them experience their magic. At our museum, that is a working bulb business the rest of the year, visitors can learn all there is to know about the tulip’s rich history, its cultivation process as well as surprising facts about the flower. Furthermore, they can take the most amazing photographs in our show garden that features 1 million tulips of 700 different varieties.

See you soon?

Every spring, we welcome visitors to Delfweg 37 in Noordwijkerhout (NL). Tickets are available from this website.

About the Tiqets Remarkable Venue Awards

The Tiqets Remarkable Venue Awards were created to recognise and celebrate the best museums, attractions and experiences in the most visited countries on the planet. 

The inaugural Remarkable Venue Awards ceremony was held in Paris in 2017 and since then museums and attractions have been recognised in France, Italy, the Netherlands, Spain, the United Kingdom, the United States, Portugal and the United Arab Emirates. 

Tiqets is one of the world’s leading online booking platforms for museums, attractions and experiences, available in over 60 countries, 1,000 cities and 17 languages. Tiqets’ mission since 2014 has been to help millions of travellers find more ways to discover cultures and visit the best experiences at their destinations. For more information visit

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